The newest cohort of the City of Monterey's First City Academy ended their 9 week program on May 20, 2026, and the New Monterey Business Associaton's Administrator, Sabrina Hiltunen, was one of the 42 graduates!

Sabrina writes. "In...

The newest cohort of the City of Monterey's First City Academy ended their 9 week program on May 20, and the Old Monterey Business Association's Executive Director, Sabrina Hiltunen, was one of the 42 graduates!

Sabrina writes. "In addition to the extensive training and information I learned about the City of Monterey and the individual departments, First City Academy allowed me to build rapport and strengthen working relationships with City leaders."

In her role at the OMBA, Sabrina works daily with the City of Monterey across multiple departments - everything from the Streets and Utilities Maintenance Division to the City Manager’s Office - to serve and represent small businesses in Downtown Monterey.

We thank Sabrina for devoting her Thursday evenings to the program this spring. We know the knowledge she gained will benefit OMBA members in the long run.

With a busy summer tourist season ahead, Bobalicious and Bites is showing appreciation to the people who support us year-round - our locals. Every Monday through August 3, 12pm-8pm, local residents can enjoy 15% off your order when you show your ID.

We're proud to serve custom made boba, tea, ice cream, slushies, and ice cream floats and shakes every day at 474 Tyler Street.

At Scoops Ice Cream Parlor, we make our own cotton candy fresh to order. Sweet, fluffy, colorful, and Instagram-worthy, we offer several cotton candy / ice cream combinations to tempt your taste buds. It's a choose-your-own-adventure for all ages!

Visit Scoops at 595 Munras Avenue (across from Trader Joe's) to start your experience.

All vintage books behind the desk at Old Capitol Books are now 50% off through the end of June. Help make some space for fresh inventory by picking up one - or twenty! - of our vintage books at a great price.

\Located on the 2nd floor of 482 Alvarado Street, we're open Tue-Sun, 12pm-6pm.

Compact Disco's late night kitchen is now open for business! Enjoy bacon wrapped dogs, chicken strips, cheese fries, and other late night food to keep you dancing.

Food is available for everyone to order through the outdoor EAT window at 420 Tyler Street until 2am on Friday and Saturday nights.

Extended summer hours have begun at High Scores Arcade! We're now open Mon-Thu, 12:30pm-10pm; Fri & Sat, 12:30pm-12am; and Sun, 12:30pm-11pm. Visit us at 459 Alvarado Street for the quintessential summer arcade experience.

Pricing is $10 per hour of unlimited gaming, or $22 per day of unlimited gaming with in-and-out privileges. We welcome all ages.

Thank you to everyone who came out to Downtown Campbell for the day to enjoy our 4th annual car show yesterday. We will have photos and a wrap-up report with photos of our seven show winners soon. There are thousands...

Thank you to Monterey's newest 4th of July Parade business and organization sponsors!

The Belardo Family
Foolish Times
Integrated Physician Services
InterContinental The Clement Monterey
League of Women Voters of Monterey County
Manasiri's Crepes
Mechanics Bank
Merritt House Hotel
Monique Kaldy Properties
Monterey Bay Parent Magazine
Nacho Bizness

Learn how your business can become a sponsor.

We're not only putting on a car show that car enthusiasts are calling a show you must not miss, but we've booked all of our favorite bands to provide live entertainment throughout all of Downtown Campbell. Music will begin around...

In addition to featuring over 300 stunning cars for you to enjoy, the 4th Annual Historic Downtown Campbell Car Show will also have beer and wine to go plus live entertainment.

The biggest soccer celebration is about to begin! Enjoy every match at Mission 19 Taqueria, located at 598 Lighthouse Avenue. All ages welcome!

Treat yourself to our delicious tacos, burritos, and favorite Mexican dishes while cheering on your team. We'll have great specials during every game, a wide selection of ice-cold beers, and the perfect atmosphere to enjoy every moment of the action.

Summer specials are here at Monterey Core Fitness. We're offering great deals on 3-month gym memberships, 5-pack passes to women's strength training classes, and 5-pack passes to personal training sessions. Learn more.

Ages 14+ are welcome with parental supervision. The gym is located at 191 Lighthouse Avenue.

Monterey Hostel loves hosting groups and retreats. Located at 778 Hawthorne Street, we offer flexible room layouts for up to 50 guests, plenty of bathrooms and showers, a large prep kitchen, a central location, and easy group check-in.

Each stay is different, and we keep things simple and adaptable for organizers. Planning a group visit or retreat? Reach out , and we'll help you put it together. Learn more here.

The Bulldog Sports Pub abruptly closes, leaving many wondering what happened.
by Sloan Campi
Monterey County NOW, 05/21/26

See the NMBA staff's photo tribute to The Bulldog on Facebook and Instagram .

Monterey Peninsula Pride is getting ready for the annual Pride Parade and Celebration in Downtown Monterey on Saturday, June 27. The organization relies heavily on community volunteers to pull off this joyful, family-friendly celebration.

Interested in volunteering? Sign up here. It's a lot of fun, and a great way to give back to the community and get to know local LGBTQIA2S+ individuals and allies.

Spa on the Plaza, located at 201 Alvarado Street, is offering summer specials in June and July, including a Coastal Glow Massage (50 min.), a Manuka Drench Facial (50 min.) and a Sunset Glow Package (110 min.).

To learn more and make an appointment, phone 831-647-9000.

Freedom Bakery introduces our new Tuxedo Cake ! It’s a sharp-looking, delicious combination of classic chocolate cake filled with layers of decadent Belgian chocolate ganache and dreamy white chocolate mousse, iced with whipped cream.

Taste free samples at Freedom Bakery's Monterey Boutique at 305 Webster Street. Open Tue-Sun, 10am-1pm.

The California primary election is June 2, and it's time to vote! A permanent Monterey County Elections ballot drop box for voters is installed at Monterey Public Library, available 24 hours a day until 8pm on June 2.

The County will empty it on a regular basis. Just drop your ballot safely in the box at 625 Pacific Street.

Venture Gallery presents the work of Cheryl Kampe , our featured local artist for June. Her exhibit of paintings, entitled Water Lilies and Paris Lights , was inspired by a trip to Paris and Giverny, France last fall.

Venture Gallery is open daily, 10am-6pm, at 260 Alvarado Street.

The Monterey trolley has returned! This free service operates May 23 - September 7, 10am-6pm daily. Trolleys run every 10-15 minutes. Look for the green MST Trolley signs to board along the route .

Park in the Downtown Monterey Garage (340 Tyler) or the Cannery Row Garage (601 Foam) and get a free ride to the Monterey Bay Aquarium, Cannery Row, the Lighthouse District, Downtown Monterey, and Old Fisherman's Wharf.

The Monterey trolley has returned! This free service will operate May 23 - September 7, 10am-6pm daily. Trolleys run every 10-15 minutes. Look for the green MST Trolley signs to board along the route .

Park in the Downtown Monterey Garage (340 Tyler) or the Cannery Row Garage (601 Foam) and get a free ride to the Monterey Bay Aquarium, Cannery Row, the Lighthouse District, Downtown Monterey, and Old Fisherman's Wharf.

Thank you to Monterey's newest 4th of July Parade business and organization sponsors!

Adventures by the Sea
Alvarado Street Brewery
C3 Engineering, Inc.
Rotary Club of Monterey Pacific
T.A.S.K. 4 U + Me Foundation Inc.
The Paul Mortuary
Veterans For Peace Chapter 46

Learn how your business can become a sponsor.

Monterey Peninsula Pride is getting ready for the annual Pride Parade and Celebration in Monterey on Saturday, June 27. They rely heavily on community volunteers to pull off this joyful, family-friendly celebration.

Interested in volunteering on June 27? Sign up here. It's a lot of fun, and a great way to give back to the community and get to know local LGBTQIA2S+ individuals and allies.

Monterey's annual 4th of July Parade is presented by the small but mighty staff of the nonprofit Old Monterey Business Association (OMBA). But we can't do it alone! Did you know it costs us $40,000 to put on the parade? And when it comes to paying the bills for this event, we can use all the help we can get.

If you would like to make a tax-deductible donation of any amount to keep this beloved event going strong, please visit this page to learn more.