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Don't Squeeze the Charmin
Posted: Jun 25 2004, 11:37 PM
Ok... totally random thought time... For some reason an old TV slogan got in my head and won't leave because I can't remember what it was all about.
So what the hell was "Don't Squeeze the Charmin" all about?
So what the hell was "Don't Squeeze the Charmin" all about?
Posted: Jul 1 2004, 11:48 PM
Curiosity got the best of me.Here is what I found online. Perty interesting 
"They decided on a "Charmin is the soft one" positioning
and created Mister Whipple to make the positioning come alive. The logic was that Charmin was so irresistibly soft, that people just couldn't help squeezing it. Mister Whipple, the old fuss-budget, had to keep their urge to squeeze the Charmin under control."
Copied from http://www.levison.com/december_2001.html
"They decided on a "Charmin is the soft one" positioning
and created Mister Whipple to make the positioning come alive. The logic was that Charmin was so irresistibly soft, that people just couldn't help squeezing it. Mister Whipple, the old fuss-budget, had to keep their urge to squeeze the Charmin under control."
Copied from http://www.levison.com/december_2001.html
Posted: Jul 2 2004, 08:30 AM
OMG! That's an awesome source you dug up Emilie!
| QUOTE |
| In a 1978 poll, Mister Whipple was named the third best-known American behind former President Nixon and Rev. Billy Graham! |
I was just going about my business one day last week when the phrase, "Don't squeeze the Charmin" popped in my head out of nowhere. It's been bugging me ever since. Do you remember the commercials?
