Sovino Wine and Beer Bar is now pouring a deliciously complex Syrah from Story of Soil. This organic wine from winemaker Jessica Gasca embodies her passion for small-batch, high quality wines.

One of the few Latina winemakers in California, Gasca is a strong advocate for farm workers and female entrepreneurs. Visit us at 241 Alvarado Street, enjoy this wine, and help us support a fellow female business owner.

The Old Monterey Business Association wants to thank Montage Health for stepping up to be our Presenting Independence Day Sponsor for the 2026 4th of July Parade.

If you were at the parade, you might remember the cheerful float commemorating the 250th anniversary of the signing of the U.S. Declaration of Independence. Its presence in the parade and all the smiling people on board was thanks to Montage Health!

Thanks to our customers, Bliss Boutique has celebrated 25 incredible years in business. With a full heart, we want to share that our brick-and-mortar location at 380 Alvarado Street is now closed.

We are planning a special event there on Saturday, August 1, selling all of our fixtures and displays - stop by and find a great deal.

In honor of Monterey Car Week, the Monterey History and Art Museum at Stanton Center will host an exhibit entitled Racing to Del Monte & Pebble Beach: A Landmark Celebration of Early Monterey Bay Motoring Culture .

Enjoy antique racing vehicles, local history presentations, rare silent film screenings, and a vintage photo gallery at 5 Custom House Plaza. Open August 7-17, 12pm-4pm daily. Learn more.

New t-shirts are available from La Bahia. On the front , it declares: "La Bahia - hustle in our blood." On the back , there's a dynamic drawing of our seahorse logo. Available in sizes Small - 2XL.

La Bahia is a family business, and we take pride in hard work and hustle, Stop by the restaurant at 675 Lighthouse Avenue, eat some Jeezy Shrimp Tacos, and pick up a stylish shirt.

Oystertown introduces The Espresso Bar by O-town at 281 Lighthouse Avenue. Open Mon-Sat, 8am-1pm. You don't have to leave your neighborhood for morning treats!

Proudly serving ACME Coffee, Red River teas, Red's Donuts, and Ad Astra pastries. Come and make your morning awesome.

Hideaway on Hoffman development in Monterey offers mid-term stays, not long-term leases.
by Aric Sleeper
Monterey County NOW, 07/09/26

It's that time of year again, folks! The nomination process for Monterey County Weekly's Best of Monterey County 2026 has begun.

Now through July 26, please consider nominating your friendly local businesses, people, and the Lighthouse District for the honors. The top nominees will go to the final round of voting August 6-28. It's easy: start voting here .

Gold Coast Tattoo is excited to announce that Stefan Johnsson from Paradise Tattoo in Santa Cruz is now accepting appointments at Gold Coast, located at 639 Lighthouse Ave.

Stefan specializes in large-scale custom work, American traditional, Japanese, fine line, black and grey, and portrait tattooing. Text Gold Coast at 831-226-6170 to book an appointment.

Step behind the scenes of one of Monterey’s most significant preservation projects with Hidden Stewards: Documentation Photography of the Cooper-Molera Restoration by Marcia F. DeVoe at Cooper-Molera Adobe, July 9 - September 13.

Guest curated by Megan Goodwin, this exhibition showcases the photographs of the restoration of Cooper-Molera Adobe, 1976–1985. Discover the archaeology, architecture, and the often-overlooked people whose dedication helped preserve this site for future generations.

Photos from the 2026 4th of July festivities in Downtown Old Monterey are now online! View moments captured at the parade , the Colton Hall lawn party , the pancake breakfast , Cooper-Molera Adobe , and Monterey State Historic Park .

The Old Monterey Business Association, which produces the 4th of July Parade, thanks everyone who marched, sponsored, volunteered, and attended! It was a beautiful celebration of our community on the 250th anniversary of the U.S. Declaration of Independence.

Let's support Downtown's Monterey County Youth Museum , the beneficiary of a charity drawing sponsored by Pebble Beach Concours d'Elegance and Mercedes-Benz. Get a ticket and you might win a beautiful 2027 Mercedes-Benz CLA 250+ electric sedan.

Tickets for the drawing are $100 each. All funds go directly to MY Museum. Reserve tickets online or call MY Museum at 831-649-6444. Drawing is on August 16.

Scoops Ice Cream Parlor introduces our Affogato Latte! It's rich espresso, creamy milk, and any flavor of ice cream...and it's pure magic.

This isn't your average coffee run, this is coffee the Scoops way. Visit us at 595 Munras Ave across from Trader Joe's. Open Mon-Thu, 1pm-10pm; Fri, 1pm-11pm; and Sat & Sun, 12pm-11pm.

The Hot Spot Studios is now open seven days a week. Our new hours are Sun-Thu, 11am-8pm, and Fri & Sat, 11am-9pm.

Come paint pottery, paint a blank canvas, create a mosaic, make a candle, design a fairy garden, or mix some slime at 458 Alvarado Street.

Reflections Elegante announces three new artists at our fine art gallery: watercolor painter Lenn Goldman, oil painter Elizabeth May, and photographer Gustavo Alejandro.

Visit us at 271 Alvarado Street and see their work. Now open Mon & Wed-Sat 11am-6pm; & Sun, 12pm-4pm.

This summer, Ad Astra Bread Co., located at 479 Alvarado Street, is open until 6pm on Friday, Saturday, and Sunday. Come by and enjoy our Summer Savory Menu featuring flatbreads and sandwiches those days, 12pm-6pm.

The Monterey 4th of July Parade will be live streamed by KSBW Action News 8 and also carried on C-SPAN as part of the nationwide America 250 celebrations!

Attending the parade in person would be the best way to watch the parade, but if you can't be here with us, you can follow along online starting at 10AM PDT by tuning into the KSBW live stream on YouTube or watch it on C-SPAN .

Each year, the Monterey 4th of July Parade honors our nation and celebrates our community. Like so many worthwhile things, it's a labor of love that needs help with funding.

Sponsors and partner organizations help defray the costs, but organizing and financing the parade ultimately falls to the Old Monterey Business Association. This is where we invite our community to help. If the Monterey 4th of July Parade is one of your cherished traditions, help us keep it going with your donation of any amount.

We’re excited for another great month of Summer Camps and Free Events in July! To make it easier to explore our camp offerings and free events, we’ve included direct links below!

If your child isn’t already registered or on...

You asked, and you shall receive! A variety of hacky sacks are now available at On The Beach Surf Shop. Come and get 'em at 693 Lighthouse Avenue.

Gold Coast Tattoo is excited to announce that Jeremy Lyn Kimzey from Paradise Tattoo in Santa Cruz is now accepting custom bookings at Gold Coast, located at 639 Lighthouse Ave.

Jeremy specializes in traditional tattooing, with a focus on color work that balances bright and muted tones for strong, lasting contrast. DM Jeremy or text Gold Coast at 831-226-6170 to book an appointment.

Looking for a really fun place to enjoy some FIFA World Cup games? There are big screens up at most of our restaurants and lots of very fun outdoor patio spaces where you can hang out, cheer, have a beer,...

The New Monterey Business Association welcomes The Hideaway on Hoffman , new extended stay suites located at 601 Lighthouse Avenue.

The goal is to provide guests with the perfect blend of luxury, comfort, and convenience for longer term stays on the peninsula, catering to business travelers, relocating professionals, and discerning guests seeking a sophisticated home-away-from-home. Reservations for extended stays are now available .

Fire season is here! The City of Monterey asks that you reduce the risk of wildfire by NOT using fireworks when celebrating the 4th of July.

In Monterey, you may be subject to a $1000 fine if you are caught using any type of fireworks (including those marked as "safe and sane"). Thank you for enjoying the holiday safely and responsibly.

The City of Monterey asks that you reduce the risk of wildfire by not using fireworks when celebrating the 4th of July. In the City you may be subject to a $1000 fine if you are caught using any type of fireworks (including those marked as "safe and sane"). Thank you for enjoying the holiday responsibly and safely.