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The Coastal Roots Hospitality Group - including Montrio restaurant at 414 Calle Principal in Downtown Monterey - has designated Monterey County Film Commission as the nonprofit recipient of its Pick It Up - Pay It Forward Program for May and June 2026.

What does this mean? When you order takeout food from Montrio, 10% of your order will automatically be donated to this nonprofit organization which promotes our county's locations, crew and businesses to the film industry. (Please note: this offer does not apply to delivery orders.)

On a film set they say "Take Two!" But the Monterey County Film Commission says "Take Out!"

In May and June 2026, if you order takeout food from any of Coastal Roots Hospitality's restaurants - Montrio, Rio Grill, or Tarpy's - 10 percent of the cost will be donated to Monterey County Film Commission as part of the Pick It Up - Pay It Forward Program.

About Monterey County Film Commission

Monterey County Film Commission, a nonprofit organization founded by the Monterey County Board of Supervisors in 1987, promotes Monterey County locations, crew, and businesses to the film industry. Its office is located in Monterey's Lighthouse District.

Monterey Core Fitness women's gym is excited to welcome our new 6am coach and personal trainer, Zehunna (Zay-Anna)...but you can call her "Z".

Z has been part of the Core Fit family for 2 years, putting in the work, hitting her goals, and constantly leveling up her strength and skills. She is an absolute powerhouse, and if you’ve ever caught one of her workouts, you already know.

But what makes her truly special? Her heart. Z genuinely cares, shows up for others, and is fully invested in helping you become your best self - and that’s exactly the kind of energy we’re building here at Monterey Core Fitness for the long run.

To sign up for a group class or make an appointment with Z for personal training, please visit the Monterey Core Fitness website. Our gym is located at 191 Lighthouse Avenue in Monterey.

April is Autism Awareness Month and Scoops Ice Cream Parlor is selling limited edition Scoops t-shirts for $30 each. 100% of the proceeds will go directly to support the special needs program at Ord Terrace Elementary School in Seaside. Visit Scoops at 595 Munras Avenue, Suite 103 in Downtown Monterey to get your shirt! (We're located across the street from Trader Joe's.)

We're offering both black shirts ("Scoops Autism Awareness") and white shirts ("Peace - Love - Scoops"). Scoops thanks Visual Impressions for donating the printing. Every shirt offers real support for real kids in our community.

This cause - autism awareness - means everything to our family because one of our loved ones lives with autism. We know the programs at Old Terrace make a real difference, providing the support, care, and resources that help children thrive.

Let’s show up strong for kids with autism! Even after April ends, we'll be selling these shirts until we run out.

Grit + Tonic Pilates Studio, located at 476 Tyler Street in Downtown Monterey, is now offering a beginner-friendly class to introduce you to the fundamentals of the Pilates reformer every Saturday at 11:15am. Learn more and register on our website.

About Tonic Foundations Class

The Tonic Foundations Class is targeted toward the first-timer who wants to get their bearings with the Pilates reformer and understand the basics. Expect a slower pace, clear instruction, and guidance on setup, springs, transitions, and basic movement patterns.

About the Instructor

Tonic Foundations is taught by Hannah Redfearn-Loss, a certified Pilates instructor. With over 1300 hours of teaching experience under her belt, she is currently pursuing a bachelor’s degree in Kinesiology through Arizona State University to deepen her understanding of how the human body moves.

Hannah was brought to the Pacific Coast in 2026 thanks to her husband’s service in the Marine Corps.

Thank you to Monterey's newest 4th of July Parade sponsors!

BFS Landscape Architects
Cannery Row Company
Carmel Bach Festival
Casa Munras Garden Hotel & Spa
Cooper-Moolera Adobe

Interested in becoming a parade sponsor? Learn more here.

The Monterey 4th of July Parade is a production of the Old Monterey Business Association.

MY Museum's 2026 Online Auction is now live and ready for your bids! We can't wait for you to see the incredible items. Whether you are looking for trips, spa services, gift cards to local restaurants, wine, new experiences, or family fun adventures, we've got you covered.

The online auction closes on Wednesday, May 6, at 8pm. Every penny raised from the auction goes directly to making this non-profit children's museum in Downtown Monterey a better, safer place for the kids of Monterey County and beyond.

Thank you so much to all of our auction donors - this would not be possible without you!

We are happy to announce that Alvarado Street Brewery's Howzit Punch has won Gold in the Fruited American-Style Sour Ale category at the 2026 World Beer Cup...for the second year in a row!

Alvarado Street Brewery's team didn't do anything special for the competition - this POG sour loaded with passion fruit, orange, and guava was just doing its thing. It went straight off the canning line and into the show. It's the same beer you’ve been drinking!

Congratulations to the Alvarado Street Brewery production team! Visit Alvarado Street Brewery and Grill at 426 Alvarado Street in Downtown Monterey to try Howzit Punch and many more amazing beers.

Venture Gallery presents the work of Gordon Mayfield, our featured local artist for May. His exhibit of watercolors, entitled Alive, depicts places of peace and beauty.

About the Exhibit

Certain places become meaningful to each of us - dramatic and enduring, peaceful and beautiful. We experience these precious landscapes and feel alive. In this series of watercolor paintings, Gordon Mayfield invites us to see in a new way.

About Venture Gallery

Venture Gallery is open 10am-6pm daily. Gordon Mayfield's artwork will be featured through May 2026. Venture Gallery is located at 260 Alvarado Street in Downtown Old Monterey. Visit our website to shop online for work by our local artists.

Spa on the Plaza, located at 201 Alvarado Street in Downtown Old Monterey, is offering specials in honor of mothers through the month of May 2026. To make an appointment, please phone us at 831-647-9000.

May Specials

Mom's Coastal Escape
$370 for 110 minutes
Enjoy a 50 minute signature massage and a 50 minute signature facial plus tea service.

Mother's Day Duo
$370 for 50 minutes
Enjoy a 50 minute signature massage for two people OR a 50 minute signature facial for two people plus tea service.

The New Monterey Business Association (NMBA) is excited to announce that Lighthouse District street banners have been installed by the City of Monterey along Lighthouse Avenue in New Monterey!

We want to thank all our volunteer NMBA board members past and present, Monterey City planners and City Council members, the City Manager’s office, the NMBA's current administrator Sabrina Hiltunen, and past administrators Peter Cofresi and Rick Johnson for working hard for years to fulfill this project. The banner was designed by Melissa Thoeny, a local graphic designer who is a former NMBA board member.

The bright and cheerful blue banners you see along the street have taken a small village to bring to life, and they're a testament to everyone’s dedication to our community and their commitment to raising awareness of New Monterey's Lighthouse District. Here's to neighborhood pride!

On The Beach Surf Shop is celebrating their 40th anniversary on April 24, 2026. It's not every small, locally-owned retail business that can boast that kind of longevity.

Congratulations to owner Kelly Sorensen and his family for bringing 40 years of good vibes to surfers, skateboarders, snowboarders and skiers, and beach enthusiasts of all ages.

Stop by On The Beach at 693 Lighthouse Avenue in Monterey to check out their wealth of new and retro OTB logo merchandise and celebrate with them.

The Monterey County Film Commission, located in the Lighthouse District, is pleased to announce that Julian Sumano has been selected as winner of the $2000 Monterey County Film Commission's Director Emeritus Richard Tyler Film Student Scholarship Awards. In addition, Hanna Smith has been selected as the recipient of a $1000 runner-up award.

Both Julian and Hanna are students in the Cinematic Arts and Technology Department at California State University, Monterey Bay. Congratulations to each of them! For more information on the scholarship fund, please phone MCFC at 831-646-0910.

Esteban Restaurant is redefining the cocktail experience with an inspired new menu of imaginative, boundary-pushing drinks available nightly during dinner. Renowned for their inventive approach to mixology, the talented team at Esteban expertly combines unconventional ingredients, bold flavors, and artistic presentation to deliver a truly memorable experience for every guest.

Anthony Vitacca, Esteban's Food & Beverage Director, says, “Our mission at Esteban Restaurant is to surprise and delight with every pour, introducing guests to new flavors and experiences. Whether you’re an adventurous drinker or a fan of the classics, there’s a cocktail - or mocktail - waiting for you.”

Come and try our creative alcoholic and non-alcoholic delights! Visit Esteban Restaurant at 700 Munras Ave in Downtown Monterey. View our drink menu here.

Grit + Tonic Pilates is now offering a special for new clients to the studio located at 476 Tyler Street in Downtown Monterey.

Purchase a 3-class pack, and pay only $99 for a private session with one of our certified instructors. Want to save even more? You can instead purchase a private session with one of our resident instructors (teachers in training) for only $75.

Visit our website for more information and to place your order.

About Grit + Tonic

Grit + Tonic Pilates Studio was created to offer mindful, effective Reformer Pilates workouts that meet you exactly where you are. With small class sizes and intentional programming, we focus on quality over quantity so you can focus on moving well and feeling good. We also offer private sessions.

Pictured is the t-shirt from last year's show.

The Historic Downtown Campbell Car Show is a great opportunity for your business or organization to be seen. Because our car show is about doing fun things to create community and supporting small locally owned businesses, we've kept the sponsorship rates affordable to allow more businesses and organizations that love Campbell to participate.

We're keeping this simple. It's just one rate. $375 gets you on the back of this year's t-shirt plus you get on our sponsor grid on the official Historic Downtown Campbell Car Show Page.

If you'd like to join in and support our car show with a sponsorship, please email carshow@downtowncampbell.com for details. Space is limited to 24 sponsors.

Thank you again to our sponsors from 2025

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