First Friday Monterey

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Experience the culture and flavors of Downtown Old Monterey at First Friday Monterey! Join us on the first Friday of every month, 5pm-8pm, on Alvarado Mall (Alvarado and Del Monte) and Custom House Plaza for a family-friendly event for all ages. Enjoy art, live music, food and drink specials, and outdoor games and activities.

Participating Businesses

Adventures by the Sea
210 Alvarado Street

Free bike tune-ups and basic repairs on-site for customers with extended hours to 8pm. Rent a surrey for 50% off the published activity price - perfect for families or groups of friends.

Jacks Monterey
2 Portola Plaza
Serving Peter B's craft beer and hosting live music with the International Trio.

Peter B's Brewpub
2 Portola Plaza

Award-winning craft beer and Happy Hour until 8pm at Peter B’s. Outside, enjoy live music from Nick Danger and the Lava Lounge plus outdoor games in the Beer Garden including Jenga, Cornhole, and more!

Puma Road at Portola Plaza
281 Alvarado Street

Enjoy live music and wine tasting.

Sovino Wine Bar & Merchant
241 Alvarado Street

Sip and savor a variety of wines with Happy Hour all night at Sovino.

Spa on the Plaza
201 Alvarado Street, Suite A

Relax at Spa on the Plaza with a 20-minute foot massage for $50. Foot massage includes complimentary champagne.

The event is sponsored by Portola Hotel & Spa. Interested in becoming a vendor or participating business on First Friday? Please e-mail Portola Hotel & Spa.

Cost: free

Event Details

Monthly 1st Fridays
Starts at:
Ends at:
Alvarado and Franklin
Monterey, CA 93940