Everyone is invited to join the Social Wave Book Club as we discuss The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.