About Social Wave

About the Social Wave Platform

Social Wave is a comprehensive online marketing platform designed specifically for the needs of small to medium sized business districts. The platform helps organizations such as downtown associations develop the kind of robust online presence that is more typical of designer shopping districts with fully staffed management offices. It's an all-in-one service that provides a business district with a fully customized website integrated with a suite of tools that streamlines the work of collaborating with dozens to hundreds of small businesses to produce marketing campaigns that will allow the district to promote itself as a destination and generate foot traffic.

The Social Wave approach has been actively developed over the past ten years in cooperation with several Northern California downtowns. It is currently running as a private beta and will be relaunching sometime in Spring of 2018. If you would like to be first to know when we're ready to reintroduce what we're doing, please sign up for our Social Wave Updates mailing list.

If you'd like a sneak peek at what our platform does, please visit OldMonterey.org.

About Sheldon Chang

Sheldon Chang is the developer of Social Wave and he's shopped local long before it became a thing. He has always taken a keen interest in the role that small locally owned businesses play in creating the social climate that allows local culture to develop and create the sense of community that makes a place a place. The first version of Social Wave was created in 2004 in response to the economic recession that was causing many of the quirky little shops he cherished to shutter and go out of business.

In 2008, he put active development of the Social Wave platform on hold to join Closet Couture, a fashion oriented start-up. He served as the CTO and developer of Closet Couture and helped guide it into being named one of TechCrunch's 40 top start-ups to watch in 2008. When his commitment to Closet Couture ended in 2013, he returned to work on Social Wave and began reimagining the service for the social media age.

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