First Friday Monterey

Monthly every 1st Friday from Jul 1 2022 to Dec 2 2022.

Experience the culture and flavors of Downtown Old Monterey at First Friday Monterey! Join us on the first Friday of every month, 5pm-8pm, on Alvarado Mall (Alvarado and Del Monte) and Custom House Plaza for a family-friendly event for all ages. Enjoy art, live music, food and drink specials, and outdoor games and activities.

Participating Businesses

Adventures by the Sea
210 Alvarado Street

Free bike tune-ups and basic repairs on-site for customers with extended hours to 8pm. Rent a surrey for 50% off the published activity price - perfect for families or groups of friends.

Jacks Monterey
2 Portola Plaza
Serving Peter B's craft beer and hosting live music with the International Trio

Monterey Magic & Comedy Theatre
5 Custom House Plaza

Spin the wheel of magical prizes and enter to win free magic show tickets with a drawing on the hour, every hour. Our featured artist will be sculptor Stephen Whyte.

MY Museum
Join the team from Monterey County Youth Museum (MY Museum) at their children’s craft table at Portola Hotel.

Peter B's Brewpub
2 Portola Plaza

Award-winning craft beer and Happy Hour until 8pm at Peter B’s. Outside, enjoy live music and outdoor games in the Beer Garden including Jenga, Cornhole, and more!

Puma Road at Portola Plaza
281 Alvarado Street

Enjoy live music and wine tasting. Our featured artist will be Calee Dunlap.

Sovino Wine Bar & Merchant
241 Alvarado Street

Sip and savor a variety of wines with Happy Hour all night at Sovino.

Spa on the Plaza
201 Alvarado Street, Suite A

Relax at Spa on the Plaza with a 20-minute foot massage for $50. Foot massage includes complimentary champagne.

Venture Gallery
260 Alvarado Street

Explore local artists at Venture Gallery. Meet our featured artist for this month, Dee Steiner, as she conducts a painting demonstration in the lobby of Portola Hotel & Spa, 5pm-7pm.

The event is sponsored by Portola Hotel & Spa. Interested in becoming a vendor or participating business on First Friday? Please e-mail Portola Hotel & Spa.

Event Details

Monthly 1st Fridays
Starts at:
Ends at:
Alvarado and Franklin
Monterey, CA 93940