The excitement is just beginning for the Downtown Monterey 4th of July Parade! Join us as the City of Monterey proudly celebrates the 250th Anniversary of the United States.

This special event, organized in partnership with the Old Monterey Business Association and Old Monterey Foundation, will feature musical and performance artists, colorful floats, military units, community groups, civic leaders, and an anticipated audience of 20,000 people.

Parade Sponsorships

You're invited to be a part of this grand celebration as a valued sponsor with your 2026 tax-exempt donation. Your support helps make this milestone event possible!

Sponsorship levels range from $250 to $20,000. Don’t miss this opportunity to showcase your business and engage with the community. Download the Parade Sponsorship Form and return it to the OMBA by May 31, 2026.

Please note: Checks must be received before May 31 to guarantee the organization will be named in print and advertising materials.

Questions? Call the OMBA office at 831-655-8070.

Sponsorship Benefits

Sponsorship benefits include digital exposure with a link to your business, your business name or logo in print ads and materials, local press coverage, an opportunity for employee team building, and great community outreach to an anticipated 20,000 parade attendees. Learn more.